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Category: The author of the book: ISBN-13: 565 Edition: OUP Australia and New Zealand Date of issue: 12 April 2010 Format files: PDF, EPUB, TXT, DOCX The size of the: 379 KB Language: English Description of the book 'How Brands Grow: What Marketers Don't Know': Voted AdAge's Most-Recommended Marketing Book of the Summer 2013. This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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